AURA STRATEGIC PLAN RELEASED FOR COMMENT

The Australian Ultra Runners Association is proud to release its strategic plan to its members for comment. The strategic plan has been developed to underpin the development and growth of our organisation and sport to 2022 and beyond.

To facilitate strategy the AURA Executive Committee met 18 months ago to outline a framework for the development of the strategy. It was agreed the strategy would address a number of key areas:•

* Increase awareness in the sport of Ultra Running and expanding the AURA membership base through addressing the membership value proposition
* Providing assistance and support for event organisers to provide sustainable ultra running events
Investigation of funding opportunities outside of current revenue streams
* Provide initiatives and pathways to improve the performance of Australian athletes in sanctioned international competition
* Provide leadership in terms of governance for the sport of ultra running and member well being while ensuring AURA provides equity to all members of our society that wishes to participate in the sport of ultra running

Online research of AURA members, non members, race organisers and elite athletes was undertaken to ascertain prevailing attitudes and set benchmarks.

Sub committees comprising volunteer AURA members were then setup to address each of the key strategic areas. The input and findings of these subcommittees has been invaluable in the development of this strategic plan document.

The Strategic Plan Document can be downloaded here. We welcome comment from AURA members up until 5 March 2019, please email president@aura.asn.au. After the comments period is completed, AURA’s Executive Committee will consider the strategy for official ratification at its meeting being held 12 March 2019.

We look forward to receiving your input.