COACH’S CORNER - Ensuring You Have Your Why by Adam Keighran

COACH’S CORNER - Ensuring You Have Your Why by Adam Keighran

April 29, 2024

Adam Keighran helps you find your why

Running can be bloody tough, right? And that’s just on a good day! The weather always seems to be throwing curveballs—whether it’s sweltering heat, bone-chilling cold, relentless headwinds, or a torrential downpour. And then there’s that crazy thing called life – babies keeping you up all night, bosses hurling deadlines at you left, right, and centre. Injuries, niggles, sicknesses…so, inevitably, you might find yourself skipping a run, convincing yourself that tomorrow will be a better day and the planets will align.

But let’s face it, those excuses, however valid they may seem, have a tendency to linger. The stars unfortunately won’t magically line up, and waiting for the perfect conditions just leads to endless waiting. The real question is, do you allow these obstacles to derail your training? Do you keep putting your training off and allow these things to get in the way?
Well, that is purely up to your own, individual mindset and it is up to how you respond to these happenings. You’ve heard it all before, but this following quote sums up todays post. This timeless truth is exactly what I’m talking about and should illustrate perfectly what I’m talking about. And that is, if it’s important to you, you’ll find a way. If not, you’ll find an excuse.

And that is the unfortunate truth of the matter.

It all boils down to finding your why – that deep-seated motivation that propels you forward, even when the going gets tough. It’s about uncovering that driving force, that inner fire that infuses meaning into every stride you take. Because, let’s be honest, without a clear sense of purpose, it’s super easy to lose sight of the bigger picture. Without that burning desire, it is totally understandable to choose the easy path and to give in.
But determining your why is much easier said than done. You cannot just click your fingers to find external motivation. And you cannot rub the magic lamp to find your purpose and manufacture inspiration. A true why can only be felt from the depths of your core.

I once stumbled upon a powerful method for delving deep into this why. It’s called the six-times-why technique. The premise is simple: You keep asking yourself why until you unearth your truth. Here’s a glimpse of how it works (this is just a loose example to demonstrate the process and, for the record, I don’t always settle for six):

  • “I want to train hard and consistently. Why is this important?”
  • “So I can perform well in the race and reach my full potential. Why is this important?”
  • “To experience a sense of achievement. Why is this important?”
  • “To serve as a positive role model for my kids. Why is this important?”
  • “So they understand the value of hard work. Why is this important?”
  • “So my kids can take pride in their Dad! Why is this important?”
  • “Because their pride means the absolute world to me.”


As you can see, and as it turns out, I train hard not just for myself, but for the pride and admiration of my children. So instead of focusing on the fact that I just want to “train hard and train consistently” I have now attached a super powerful “why” to the scenario.

So, when the rain is pouring, the sun is scorching, or exhaustion from work threatens to overwhelm me and derail my training block, I remind myself of my “why”. It’s my secret weapon, my guiding light in the darkness. And while my motivations may evolve from one race to the next, or from one training block to another, one thing remains constant: Once you’ve identified your true reasons for running, you’ll never look back. It’ll get you out of bed in the morning. It will reinvigorate your energy when needed, and most of all, it will steer you right towards where you, deep down, want to be.

Adam Keighran has been coaching for a number of years and is the coach behind nuff's fitness in nsw. he has a particular interest in writing programs and race strategies for marathons and beyond, and can help you achieve your goal with 12hr and 24hr events in particular. IF YOU WOULD LIKE MORE INFORMATION ON BEING TRAINED BY adam, CLICK THROUGH HERE TO OUR AURA ENDORSED COACHES PAGE.

By Kate Dzienis September 11, 2025
Run The River Half, Qld Murphys Creek Challenge, Qld Lighthorse Ultra, WA Kunanyi Trail Series, Rialannah, Tas Upcoming Events WEEKLY NEWS REPORT FOR 12-09-2025 As always, we're continuously on the hunt for your stories and reports, so get those race reports and photographs in to ultramag@autra.asn.au with the following information: Word document, single spaced Include the name of the event, the date and the location anywhere in the report (just a bullet point at the top is great) Please attach photographs to the email – do not put images in the body of your Word doc. You’ll just get me emailing you back asking for the photos sent in the correct way! As many photos as possible. With our new website, it’s now easier than ever to include a nice gallery in each race report No PDFs please And remember, it doesn’t have to be about an AUTRA-listed event specifically! You just have to be an AUTRA member for the 2025 year. Also too, if you’ve run in a non-AUTRA listed event anywhere on home soil or internationally, we’d love to include your race results and experience in our Member Updates, so please do reach out to us via email to kate.dzienis@autra.asn.au If any corrections need to be made in any of the results listed below, please alert me via email.
By Gary Mullins September 8, 2025
Location : Bangkok, Thailand Dates : November 21 - 24 2025 Role Type : Volunteer Position Time Commitment : Pre event planning + Travel Application Deadline : 17th September 2025 Thank you for your interest in supporting the Australian team for the 2025 IAU Asian 100k Championships. This role goes far beyond logistics. It’s about leadership, inclusion, and creating a positive, empowering environment for athletes competing on the world stage. AUTRA is committed to opening doors for those outside traditional pathways. We strongly encourage applications from coaches, former athletes, club leaders, volunteers, and passionate community members. You don’t need to have served on a board or managed a team before as we’re looking for people who genuinely care, are highly organised, and can proudly represent our athletes and country. Role Overview As Team Manager, you’ll work closely with AUTRA President Gary Mullins and Vice President Geoff Russell to prepare and support the national team before and during the championship. Pre-Departure Australia Act as the main contact for selected athletes and crew Assist with final entry forms and travel planning Prepare a Championships Agenda in alliance with the Team Managers Agreement Document Coordinate flights, uniforms, and team communications Help identify and organise crew support Attend online team planning meetings On the Ground in Thailand Be present and ready as athletes arrive Ensure all athlete needs are met so they can focus fully on their race Attend all technical meetings and represent the team professionally Coordinate team attendance at the opening and closing ceremonies Ensure the team and crew are prepared, organised, and calm Address any issues that arise with efficiency and discretion Provide hands on leadership and moral support throughout the race Support Provided Accommodation in Bangkok for 3 - 4 nights will be provided by AUTRA An official team uniform will be supplied A volunteer allowance of $1500 will be provided to acknowledge your time and service during the championship period. What You’ll Need Excellent communication and interpersonal skills Strong organisational ability under pressure A calm, inclusive, and athlete first mindset Commitment to AUTRA’s Code of Conduct Member of AUTRA Applying To apply for the role of Team Manager please CLICK HERE and fill out the Application Form. Applications Close at 5pm 17th September 2025. Selection Process Following the application deadline, the AUTRA Committee will review all submissions and select the most suitable candidate. All applicants will be contacted by Gary Mullins within 7 days of applications closing. Gary Mullins AUTRA President
August 29, 2025
David Martin heads out with Kevin Matthews on WA's unofficial Choo Choo Run.
By Kate Dzienis August 29, 2025
Learn how you can get the most out of your aid stations when competing in an ultra.
By Gary Mullins August 29, 2025
Gary Mullins gives an update to members for the month of August 2025.
LOAD MORE

share this

IN OTHER NEWS

By Kate Dzienis September 11, 2025
Run The River Half, Qld Murphys Creek Challenge, Qld Lighthorse Ultra, WA Kunanyi Trail Series, Rialannah, Tas Upcoming Events WEEKLY NEWS REPORT FOR 12-09-2025 As always, we're continuously on the hunt for your stories and reports, so get those race reports and photographs in to ultramag@autra.asn.au with the following information: Word document, single spaced Include the name of the event, the date and the location anywhere in the report (just a bullet point at the top is great) Please attach photographs to the email – do not put images in the body of your Word doc. You’ll just get me emailing you back asking for the photos sent in the correct way! As many photos as possible. With our new website, it’s now easier than ever to include a nice gallery in each race report No PDFs please And remember, it doesn’t have to be about an AUTRA-listed event specifically! You just have to be an AUTRA member for the 2025 year. Also too, if you’ve run in a non-AUTRA listed event anywhere on home soil or internationally, we’d love to include your race results and experience in our Member Updates, so please do reach out to us via email to kate.dzienis@autra.asn.au If any corrections need to be made in any of the results listed below, please alert me via email.
By Gary Mullins September 8, 2025
Location : Bangkok, Thailand Dates : November 21 - 24 2025 Role Type : Volunteer Position Time Commitment : Pre event planning + Travel Application Deadline : 17th September 2025 Thank you for your interest in supporting the Australian team for the 2025 IAU Asian 100k Championships. This role goes far beyond logistics. It’s about leadership, inclusion, and creating a positive, empowering environment for athletes competing on the world stage. AUTRA is committed to opening doors for those outside traditional pathways. We strongly encourage applications from coaches, former athletes, club leaders, volunteers, and passionate community members. You don’t need to have served on a board or managed a team before as we’re looking for people who genuinely care, are highly organised, and can proudly represent our athletes and country. Role Overview As Team Manager, you’ll work closely with AUTRA President Gary Mullins and Vice President Geoff Russell to prepare and support the national team before and during the championship. Pre-Departure Australia Act as the main contact for selected athletes and crew Assist with final entry forms and travel planning Prepare a Championships Agenda in alliance with the Team Managers Agreement Document Coordinate flights, uniforms, and team communications Help identify and organise crew support Attend online team planning meetings On the Ground in Thailand Be present and ready as athletes arrive Ensure all athlete needs are met so they can focus fully on their race Attend all technical meetings and represent the team professionally Coordinate team attendance at the opening and closing ceremonies Ensure the team and crew are prepared, organised, and calm Address any issues that arise with efficiency and discretion Provide hands on leadership and moral support throughout the race Support Provided Accommodation in Bangkok for 3 - 4 nights will be provided by AUTRA An official team uniform will be supplied A volunteer allowance of $1500 will be provided to acknowledge your time and service during the championship period. What You’ll Need Excellent communication and interpersonal skills Strong organisational ability under pressure A calm, inclusive, and athlete first mindset Commitment to AUTRA’s Code of Conduct Member of AUTRA Applying To apply for the role of Team Manager please CLICK HERE and fill out the Application Form. Applications Close at 5pm 17th September 2025. Selection Process Following the application deadline, the AUTRA Committee will review all submissions and select the most suitable candidate. All applicants will be contacted by Gary Mullins within 7 days of applications closing. Gary Mullins AUTRA President
August 29, 2025
David Martin heads out with Kevin Matthews on WA's unofficial Choo Choo Run.
ALL NEWS